Bachelor of Arts in Media and Mass Communication

Bachelor of Arts in Media and Mass Communication – Radio and TV

About Program

Program Learning Outcomes

About Program

Lights, Camera, Action!

The program is designed for students who are inherently creative, inwardly dynamic and planning to build their career in radio and television. This specialized program can turn a creative passion into a viable career. The comprehensive focus of the program helps students develop their skills working in a theorycum- practical-environment that is well equipped in purpose-built studios. The trainers are the practicing personalities from the media world. The College is committed to providing a realistic studio environment that nurtures and inspires creativity.

A degree in Radio and Television has strong links to the growth of the broadcast industry that is emerging in the GCC countries and elsewhere. AUE graduates are hand-tutored to be imaginative, technologically adaptable, able thinkers and entrepreneurial with commitment to work in the digital media industry. The students are coached to develop, create and critique contents from animation to mash-up, blogs, broadcasts, advertisements and short films and to imaginatively build themselves to perform both as producer and consumer. The ultimate idea is to develop and refine their qualities in collaborating, networking and project management.

Program Learning Outcomes

ADMISSION REQUIREMENTS

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ACCREDITATION

The American University in the Emirates is licensed by the UAE Ministry of Higher Education and Scientific Research – Commission for Academic Accreditation | caa.ae

Preparatory Courses

Prior to their enrollment in the program, students applying for Bachelor of Arts in Media and Mass Communication must sit for the placement test related to the program, failure to successfully passing the placement test, they are required to enroll in the following courses:

#	Course Code	Course	Credit Hours	Exemption Condition
1	CIT 90	Computer Preparatory	0	Passing the Placement Test
2	ENG 99	Academic Writing (*)	0	Passing the Placement Test

(*) Students must pass the English Proficiency.

PROGRAM STRUCTURE

Course Category

Total Number of Courses

Total Number of Credit Hours

General Education Courses

19

57 Core Courses

9

24 Specialization Courses

11

30 Free Electives

5

15 Total

44 Courses

126 Credit Hours

FEE STRUCTURE

Tuition (One Semester)

………

Approx. 27,829 AED

One academic year is two semesters

Admission (One Time)

………

3,150 AED

Last Updated on October 7, 2024

General Education Courses

Core Courses

Specialization Courses

Free Electives

General Education Courses

GENERAL EDUCATION COURSES

19 COURSES | 57 CREDIT HOURS

A: University Core Requirements

The student selects 6 credit hours (2 courses) from the list below:

1. University Life – [3 Credit Hours] * Mandatory

The purpose of this course is to facilitate the process of transition into the new academic and cultural environment for the new students enrolled in the AUE. Furthermore, it aims to promote their confidence so that they could succeed and meet their academic requirements. The course assimilates academic content with interactive in-class activities to ensure understanding of curricular options and begin to develop a future career plan through self-reflection.

2. Innovation and Entrepreneurship – [3 Credit Hours] * Mandatory

Innovation is the engine of opportunity and, acting as a catalyst, this course is intended to ignite an interest in innovation and inspire entrepreneurial action. At the core of innovation and entrepreneurship is a commitment to experiential learning that will encourage students to engage in critical thinking, creative problem-solving while also equipping them with the soft skills needed in their pursuit of academic and professional endeavors. Students will discuss the relevance and role of innovation and entrepreneurship in work and life situations; determine opportunities for creative disruption and design a strategy for its implementation; develop a practical understanding of innovation through thoughtful debate and exercises, and demonstrate critical thinking and individual insight with a personal mastery portfolio.

B: Languages and Communication Studies

The student selects 9 credit hours (3 courses) from the list below:

1. Academic Writing 2 – [3 Credit Hours] * Mandatory

This course focuses on improving students’ basic critical reading and writing skills in English so that they can successfully write free-error varied sentences and paragraphs. The course also focuses on contextualized mechanics instructions and sentence skills.

2. Introduction to Research – [3 Credit Hours] * Mandatory

The intent of this course is two-fold. First, it introduces students with the basic research terminologies. Second, it familiarizes them with the process of research from choosing a topic to writing the proposal. Students will be immersed in hands on experience where they will be introduced to research concepts that will help them understand, interpret, and critique a scientific research. Contents to be covered include the language of research, types of research, elements of scientific research proposal, writing an academic research proposal using APA style, research ethics, crafting data collection instruments, and interpreting data.

Students must take one of the following Arabic Language courses:

1.Arabic Composition – [3 Credit Hours]

This course is designed to enable students to analyze multiple texts in various fields of knowledge. In order to be able to distinguish between texts despite their difference of contents, it also enables student to simulate those texts in a correct way, and to transform the information into skill and behavior. And since writing is an integrated building process, and that the building is affected by its parts, therefore student needs models, linguistic laws, planning, cohesion and goals including: news and inquiries, demand and influence of the recipient.

2. Arabic for Non-Arab – [3 Credit Hours]

This course is based on the principle that “Education” is an accumulative task especially when it comes to language learning. This process undergoes specific stages to assist the non-Arabic speakers to reach the ultimate goal which is to acquire the required skills (listening, speaking, reading, writing) easily and accurately. To achieve this aim, text-based dialogues are provided as a head start for the non-Arabic speakers to continue to the higher levels. The course also provides basic elements for reading, writing, dialogues, and listening to assist the learners to confidently interact with the Arab community.

3. Communication Skills in Arabic – [3 Credit Hours]

This course is designed to enable the Arabic-speaking student with the necessary language skills, especially focusing on the steps of writing reports, official letters and systematic research. To achieve this, and to develop the student’s abilities to understand correctly what he reads and listens, and to gain the ability to write articles, reports, meeting minutes and recommendations of conferences and seminars in a sound manner, the course was concerned with training the student in basic writing skills; such as multiple spelling rules, punctuation marks, paragraph system, and essay writing progressively.

C: The Natural sciences or Mathematics

The student selects 6 credit hours (2 course) from the list below:

1. Natural Science – [3 Credit Hours]

The natural science course incorporates a wide range of subjects sciences such as astronomy, geology, biology, chemistry, and environmental science. The course will present the scientific facts of astronomy, the Earth and its weather, water, and environment, biology, and nutrition with the chemicals of life. The course emphasizes understanding the core principles of different branches of science and their effects on our lives. Moreover, the course explores the scope of natural phenomena, changing environmental conditions, general health rules of nutrition, and the variety of living organisms. The course helps the students to acquire skills in observation, critical thinking, analyzing, interpreting, understanding, and discussing scientific terminology and facts.

2. Sustainable Energy – [3 Credit Hours]

This course gives a thorough introduction to sustainable energy, conservation, and energy efficiency within the UAE and the world. It will explore the relationship between energy, environment, economy, and ecological well-being. It will discuss energy production from the biology, natural science, environmental science, and social sciences perspectives. A variety of topics will be introduced including global warming, climate change, sustainable food production, solid wastemanagement, environmental and natural resources laws. The course includes the growing challenges of climate change and energy crises and proposes solutions to overcome them.

3. Environmental Science – [3 Credit Hours]

The ‘Principles of Environmental Science course is designed to introduce the fundamental concepts of environmental science to undergraduate students. It includes topics from different areas of study such as ecology, biology, soil science, and atmospheric science. The course aims at raising environmental awareness among students and providing them with the scientific knowledge and skills to identify, prevent and solve environmental problems. Additionally, it deals with ecological concepts, organism interactions, communities, and ecosystems. The course focuses on key areas of population dynamics, biodiversity, human activities, environment-managed ecosystems, air quality, water, and solid waste management.

4. General Mathematics – [3 Credit Hours] * Mandatory

This course is designed to develop a good understanding of the fundamental concepts of mathematics. It also stresses crucial cognitive transferable skills such as the ability to think logically and concisely. Mastering this course will give students the confidence to go on and do further courses in mathematics and statistics.

D: The Social or Behavioral Sciences

The student selects 18 credit hours (6 courses) from the list below.

1. General Psychology – [3 Credit Hours] * Mandatory

An introduction to the science of psychology, its theories, and foundations. The course is focused on principles and research methodologies, including the following topics: history of psychology, the biology of mind, memory, learning, child and personality development, psychological disorders, and therapy. The course aims to introduce the basis of psychology, provide the foundational knowledge to pursue the subject in more depth in the future, and build an ongoing interest in the application of psychology in everyday life.

2. Introduction to Social Science – [3 Credit Hours] * Mandatory

This course serves as an introduction to the interdisciplinary and multifaceted social sciences. The content of the course covers the range of different disciplines that social sciences consists of, namely: anthropology, sociology, psychology, political science, economics, and to a lesser extent also history and geography. The secondary aim of the course is moreover for students to develop their critical thinking skills by engaging actively with material about social issues, social change, and social institutions.

3. Introduction to Political Science – [3 Credit Hours] * Mandatory

This course will introduce the students to the key concepts of Political Science and its principal tools. The course will discuss the role of main political actors in the field of politics and their function.

4. Introduction to Sociology – [3 Credit Hours] * Mandatory

This course introduces the science of Sociology. Students will examine Society, Institutions, and the relationships that make up a social context. The scientific methodology used to study social interactions, stratification, and other elements of sociological inquiry will be discussed to emphasize the core concept of sociology as a systematic study of societies and social structures

5. Introduction to Anthropology – [3 Credit Hours] * Mandatory

This course provides an understanding of anthropology, the study of human beings throughout time and space. Anthropology is a broad discipline that studies humans from a holistic perspective looking at both biological and cultural aspects. Anthropologists use different methods to understand and study humans. During this course, students will experience ethnographic fieldwork.

6. Introduction to Geography – [3 Credit Hours] * Mandatory

This course will provide the students with a comprehensive overview of geography. Emphasis is on concepts that are necessary to understand global, regional, and local issues. This course also includes topics on both human and physical geography.

E: The Humanities or Arts

The student selects 12 credit hours (4 courses) from the list below:

1. Contemporary Arab Art – [3 Credit Hours]

This course explores Arab art and aesthetics from the beginning of the twentieth century to date. The students will learn about the contemporary art and design movement in Arab countries, the expression of cultural identity, as well as the factors involved, and changes in aesthetics from Islamic to Arabic art. They will also study and analyze the role of pioneer artists from various generations with emphasis on their influence on contemporary Arab art.

2. Introduction to Philosophy – [3 Credit Hours] * Mandatory

This course will introduce the students to the key concepts of philosophy and its principle tools. The course will discuss the schools of philosophical thought and will apply philosophical analysis to the topics of knowledge, religion, mind, freedom, responsibility, and ethics.

3. Middle East History – [3 Credit Hours] * Mandatory

This course provides an overview of Middle-Eastern History, including the sources of Middle Eastern History. The course will conclude with discussions about perspectives on Middle-Eastern History.

4. World History – [3 Credit Hours] * Mandatory

This course provides an overview of World / General History. The course will conclude with discussions about perspectives on World History. It surveys the history of humankind from 250CE till 1990 CE. In addition, interregional, comparative, cross-cultural, transnational, and historiographical topics will be considered. The objective of the course is to explore the roots of contemporary globalization and to develop historical thinking and writing.

5. English Literature – [3 Credit Hours] * Mandatory

This course will provide the students with a comprehensive overview of English literature in the United States. It will familiarize the students primarily with early Anglo-American writers and the different literary movements that took place in the United States. Today American literature includes many minority literary works, but the historical matrix remains Anglo-Saxon if we are to consider the dominant culture as the starting historical point.

6. History of Islamic Art – [3 Credit Hours]

This course aims to focus on the evolution of Islamic Art through a chronological overview of various trends and approaches throughout history. Students will explore and analyze the rise and influence of Islam leading to the formation of a new artistic culture the world over.

F: Islamic Studies

The student selects 3 credit hours (1 course) from the list below

1. Islamic Culture – [3 Credit Hours]

This course will expand students’ knowledge to enable them to understand the Islamic culture and its characteristics. It analyzes the sources of legislation in Islam. It offers a review of the history of Islam and how it is currently the fastest-growing religion in the world.

2. Islamic Civilization – [3 Credit Hours]

The course is designed to give an in-depth understanding of the Islamic civilization. It deals with the universal principles that went into the making of the Islamic civilization. It examines the basic ideas of Islamic civilization besides exploring their contemporary relevance and challenges. The course seeks to effectively address the notion of the ‘clash of civilizations.

G: UAE Studies

The student selects 3 credit hours (1 course) from the list below

1. UAE and GCC Society – [3 Credit Hours]

The course is designed to introduce the UAE and GCC society with its historical background and uniqueness. It is aimed at enabling students to understand the specific features of the society along with its customs, traditions, and lifestyle. The course will introduce the processes and the challenges of development as well as the future aspirations of the UAE and GCC Society.

Core Courses

Specialization Courses

Free Electives

RECOMMENDED STUDY PLAN

ATTENDANCE

Student builds the schedule based on available offered courses in the registered semester

Weekday Morning Classes

THU – THUR | BETWEEN 9:00 AM – 4:00 PM
MON – WED | BETWEEN 9:00 AM – 4:00 PM

Weekday Evening Classes

TUE – THUR | BETWEEN 4:00 PM – 9:00 PM
MON – WED | BETWEEN 4:00 PM – 9:00 PM