About AUE

The American University in the Emirates (AUE), located in Dubai International Academic City, is a leading institution of higher education dedicated to fostering innovation, creativity, and excellence. Established with a vision to prepare future leaders, AUE combines academic rigor with real-world relevance, offering internationally accredited programs across diverse disciplines such as Business, Law, Design, Media, Education, and Engineering. The university’s commitment to quality education is reflected in its modern campus, experienced faculty, and global partnerships that empower students with practical knowledge and professional readiness.

Beyond academics, AUE emphasizes holistic development through research, community engagement, and experiential learning. With a multicultural student body and an environment that promotes diversity, critical thinking, and leadership, AUE stands as a hub for intellectual growth and cultural exchange. The university continuously strives to inspire students to achieve academic excellence and contribute meaningfully to the region and the world.

Vision

The American University in the Emirates (AUE) is dedicated to be one of the leading higher educational institutions locally and regionally, providing an integrated pathway for students to become creative, effective, and productive members of the community.

Mission

The American University in the Emirates is a coeducational undergraduate and graduate degree-granting institution committed to preparing students as global citizens for future career aspirations and lifelong learning through quality teaching, research, and service opportunities.

Core Values

Improve Quality of Life
Respect and Dignity
Equal Opportunities and Recognition
Openness, Trust, and Integrity
Stewardship
Teamwork and Partnership
Innovation, Creativity, and Entrepreneurship
Sustainability
National pride and loyalty to the UAE

Strategic Goals & Objectives

Theme 1: Quality Inclusive Education & Lifelong Learning

Strategic Goal 1: Enhance a diverse and inclusive learning environment while improving teaching and curricula quality through the implementation of innovative programs that meet industry demands and foster critical thinking

[1.1] Explore industry trends, technological advancements, and societal needs to identify areas where new academic programs can be introduced.

[1.2] Regularly review and update curricula to ensure alignment with local and international accreditation standards and industry needs and emerging trends.

[1.3] Develop and implement diversity and inclusion training programs for faculty, staff, and students to promote cultural competency and create an inclusive University community.

[1.4] Foster faculty excellence and development for enhanced teaching and learning.

[1.5] Strengthen comprehensive student and academic support services for student success.

Strategic Goal 2: Develop future-ready graduates and foster students' career readiness and lifelong learning

[2.1] Establish partnerships with industry and professional organizations to provide experiential learning opportunities, internships, and real-world projects for students.

[2.2] Advance a lifelong learning framework that offers alumni and working professionals’ opportunities for upskilling, reskilling, and continuing education to adapt to evolving market demands.

[2.3] Enhance employability rate by equipping students with essential skills and knowledge for successful job market entry

Theme 2: Research, Innovation and Entrepreneurship

Strategic Goal 3: Empower and encourage research for advancing knowledge and innovation

[3.1] Increase the quantity and quality of research publications and creative activities.

[3.2] Establish mechanisms to identify and pursue grant funding opportunities from government agencies, foundations, and industry sponsors that align with research priorities and innovative projects.

[3.3] Collaborate with community organizations, government agencies, and industry partners to address societal challenges and contribute to the development of innovative solutions.

[3.4] Encourage faculty and students for potential patentable inventions.

[3.5] Foster a research-oriented environment by encouraging faculty members to mentor and involve students in research projects, nurturing their research skills and passion for discovery.

Strategic Goal 4: Embrace an innovation ecosystem that supports and nurtures entrepreneurship

[4.1] Cultivate entrepreneurship education into academic programs’ curriculum.

[4.2] Support startup creation by supporting the creation and growth of startup ventures.

[4.3] Stimulate partnerships with industry and the business community to encourage collaboration, knowledge transfer, and technology commercialization.

Theme 3: Community Engagement, Outreach and Advancement

Strategic Goal 5: Cultivate a culture of community engagement and collaboration for social impact

[5.1] Forge strategic partnerships and collaborations with local and international organizations, academic institutions, non-profit organizations and community stakeholders to enhance opportunities for student internships, student exchange, faculty exchanges, joint research projects, joint degree, and community engagement initiatives.

[5.2] Engage and support university stakeholders in community service, volunteerism, and outreach activities to foster meaningful connections and contribute to the well-being of the local community.

Strategic Goal 6: Develop a strong and distinctive university brand and establish outreach initiatives

[6.1] Enhance the university’s visibility and reputation by implementing a cohesive branding strategy across all communication channels for greater brand recognition and consistency.

[6.2] Enrich student recruitment and enrollment strategies by strengthening recruitment partnerships with high schools, educational consultants, and international agencies to expand the university’s reach and attract a diverse pool of applicants.

Strategic Goal 7: Increase advancement efforts to secure additional resources

[7.1] Cultivate involvement of university stakeholders for effective fundraising, including alumni, industry partners, and advisory board members.

[7.2] Create a diverse fundraising portfolio that includes individual donors, corporate partnerships, foundations, and government grants

[7.3] Increase financial resources generation and diversification.

Theme 4: Sustainability

Strategic Goal 8: Establish a culture committed to sustainable practices and responsibility

[8.1] Promote eco-friendly campus operations through sustainable practices and technologies.

[8.2] Embed sustainability principles and practices across all University functions, including curriculum, research, and services to educate and raise awareness among students, faculty, and staff about environmental and sustainable issues.

[8.3] Establish sustainability collaborations with local community partners, government bodies, businesses, and non-profit organizations to co-create impactful initiatives.

[8.4] Implement cost-saving initiatives through sustainability practices.