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American University in the Emirates

College of Business Administration

Who we are

About the College

Overview

The College of Business Administration (COBA) prepares ethical, market-ready leaders through industry-aligned programs, experiential learning, and applied research. Students develop critical thinking, analytics, and innovation skills to address real business challenges in the UAE and beyond.

Strong partnerships with employers and global networks provide students with hands-on projects, internships, and practical exposure. The College is a member of AACSB and is actively pursuing accreditation to further enhance its academic quality and global impact.

Mission

We strive to be an active community, national, and international member in higher education committed to graduating strategic decision-makers, fostering innovative leaders, and providing lifelong learning opportunities through novel market-oriented programs and applied research.

Accreditations, Recognitions & Memberships

College Stats

Number of Programs
0
Number of Faculty
0 +
Alumni Worldwide
0 +
Enrolled Students
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By the numbers

Program Data

Our people

Faculty

Prof. Abhilasha Singh

Prof. Abhilasha Singh

Professor / Dean

Dr. Ilija Stojanovic

Dr. Ilija Stojanovic

Associate Professor / Department Chair of the Bachelor of Business Administration

Dr. Ahmad Salman

Dr Ahmed Salman

Associate Professor / Acting Program Director of Master of Science in Business Intelligence

Dr. Riad Al Chami

Dr. Riad Al Chami

Assistant Professor / Program Director - MBA & Acting Program Director of MSM

Prof. Asma Salman

Prof. Asma Salman

Professor

Dr.Abdulkarim Dahan

Dr. Abdulkarim Dahan

Associate Professor

Dr. Eltayeb Yasser

Dr Yasser Eltayeb

Associate Professor

Dr. Emad Ahmed

Associate Professor

Dr. Imad Al Muala

Dr. Imad Al Muala

Associate Professor

Dr. Mohammad Al Nasar

Assistant Professor

Dr. Monia Antar

Assistant Professor

Dr. Sharafat Hussain

Assistant Professor

Dr. Mariem Aloulou

Assistant Professor

Dr Esraa Zayed

Assistant Professor

Dr. Saloome Showkat Shah

Assistant Professor

Dr. Asmaa Benhmama

Dr. Asmaa Benhmama

Assistant Professor

Dr. Rana Alotaiby

Dr. Rana Alotaiby

Assistant Professor

Ms. Esraa Mohamed

Ms. Esraa Mohamed

Instructor

Message from the Dean
Welcome to the College of Business Administration (COBA) at the American University in the Emirates (AUE), where business education meets innovation, agility, and global relevance. 
At COBA, we take pride in being an AACSB-accredited college, an international mark of excellence held by less than 6% of business schools worldwide. This accreditation reflects our commitment to the highest standards in teaching, learning, and research. Why choose COBA? The answer lies in our name. C.O.B.A. stands for Curated, Outstanding, Bold, and Accredited, a promise we deliver in everything we do.
Our Curated programs are designed with tomorrow in mind. We have recently launched the Doctor of Business Administration (DBA), a rigorous doctoral program that equips leaders and professionals with advanced research skills and applied knowledge to address complex business challenges. Alongside this, our Master of Science in Business Intelligence (MSBI) blends data analytics, artificial intelligence, and decision sciences, preparing graduates to lead in data-driven economies. Our flexible hybrid MBA program enables working professionals to balance learning and leadership while gaining specialized knowledge and real-world application.
We are Outstanding in our offerings across all levels. At the undergraduate level, our Bachelor of Business Administration (BBA) program is not only comprehensive, it's distinct. With unique specializations like Healthcare Management, E-commerce & Digital Marketing, Logistics & Supply Chain Management, students gain access to emerging fields that are in high demand, both regionally and globally. Beyond undergraduate studies, our graduate programs, including the Master of Science in Business Intelligence and our hybrid MBA are designed to meet the evolving demands of the modern business world. Our commitment to experiential learning ensures that all students, whether undergraduate or graduate, engage with real business challenges through case studies, live consulting projects, simulations, internships, and industry engagements. This practical, hands-on approach empowers learners to apply classroom knowledge directly to workplace contexts, enhancing both their competence and confidence.
We are Bold in fostering an inclusive, globally minded learning environment. Our faculty are a diverse group of scholars and industry experts from across the world, bringing international perspectives into every classroom discussion. Our students represent more than 30 nationalities, enriching peer-to-peer learning and cultural understanding.
And most importantly, we are Accredited, not only by AACSB, but also by the UAE's Commission for Academic Accreditation (CAA), and our programs meet international standards while addressing the needs of the region. Through industry partnerships, applied research, live projects, and mentorship opportunities, we ensure that our graduates are equipped not just to succeed, but to lead.
At COBA, we don't just prepare students for jobs we prepare them for the future. Join us and become part of a community that is shaping the next generation of business leadership with confidence, courage, and compassion.
Warm Regards,
Prof. Abhilasha Singh 
Dean, College of Business Administration 
American University in the Emirates
Prof. Abhilasha Singh
Prof. Abhilasha Singh

Strategic Goal 1: Leverage relationships with both the public and private sectors to support relevant communities.

  • Align curriculum with market demands based on advisory board, stakeholders, and professional bodies' recommendations.
  • Enhance the assurance of learning model in alignment with the UAE Commission for Academic Accreditation (CAA)/AACSB guidelines for continuous improvement.

Strategic Goal 2: Offer innovative academic degree programs that contribute to student learning and professional development.

  • Integrate applied curriculum initiatives through simulations and software.
  • Assimilate practice-oriented approach to learning.

Strategic Goal 3: Cultivate and nurture continuous learning opportunities for the business community.

  • Foster an ecosystem of lifelong learning by offering tailored educational programs and resources for business professionals.
  • Empower the business community with ongoing skill development opportunities to drive innovation and growth.

Strategic Goal 4: To promote scholarly and applied knowledge

  • Provide workshops to faculty members in the area of research led teaching.
  • Create and develop intellectual contributions that aim to address contemporary challenges in business settings.
Program NameDurationTuition Fees / Yearly (AED)
Accounting4 Years51,500
Business Management4 Years51,500
E-commerce & Marketing4 Years51,500
Finance4 Years51,500
Hospital & Healthcare Management4 Years51,500
Human Resource Management4 Years51,500
Insurance & Risk Management4 Years51,500
Logistics & Supply Chain4 Years52,750
Postgraduate Programs
MSc in Business Intelligence2 Years52,500
Master of Business Administration2 Years52,000
Master of Sports Management2 Years57,800
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