Master of Sports Management

Introduction

About the Program

The AUE has developed a strong and comprehensive Master of Sports Management (MSM) Program providing guidance and leadership to the sports sector across the UAE and the GCC region. The program develops and enhances management, sport and business skills to effectively govern sport-related organizations. The programs prepare students to become tomorrow’s leaders in delivering state-of-the-art decisions and strategic orientation in the sports industry.

The MSM program is built for advanced students to expand their skills and competencies for the dynamic world of sport. That said, the program is structured to enable students to pursue further academic and professional development. The strategic approach of the AUE is to place the MSM program as a leading program for studies on sport-related industry serving as a hub for delivering education, consulting and extensive network.

The program is focused on developing, integrating and delivering a contemporary knowledge and understanding of sport-related and business science. Students are coming from diverse backgrounds enriching the program with their know-how, experience and culture.

Program at a glance

Total Credit Hours

33 Credit Hours

Duration

2 Years

Instruction Language

English

Tuition Fees

57,800 AED/Yearly

Quality assured

Accreditations

Accredited by AACSB

Accredited by CAA

Program Director

Dr. Riad Al Chami

Assistant Professor / Program Director - MBA & Acting Program Director of MSM

Credit breakdown

Program Structure

Course Category	Total Number of Courses	Total Number of Credit Hours
Bridging Courses	5	10
Core Courses	7	21
Elective Courses	2	6
Thesis	2	6
Total (Excluding Bridging Courses)		33 Credit Hours

Curriculum

Courses & Descriptions

General Education Courses

Bridging Courses

ACC 500 Accounting for Managers 2 CH

MGT 500 Management and Organizational Behavior 2 CH

MKT 500 Marketing Concepts 2 CH

MGT 501 Production and Operations Management 2 CH

SQA 500 Statistics and Quantitative Analysis 2 CH

Core Business Courses

Core IT Courses

Core Courses

RMT 600 Business Research Methods 3 CH

<p>This course offers an introduction to quantitative and qualitative designs in management research as well as to applied statistical methods. The students will learn the language and terminology of business research, research process, usage of data sources and statistical techniques, measurement issues such as reliability and validity, and research instruments including questionnaires and interviews. It will prepare students for conducting a comprehensive research study, from formulating research objectives, questions, problem statements, hypotheses in addition to reviewing the literature, opting for a research approach and analytical/statistical models appropriate for analysis and answering the questions. The course has an applied orientation and students will develop research skills and knowledge to effectively use research findings in decision-making and solving organizational problems. The students will be trained in the use of SPSS and NVivo software programs and will learn how to apply SPSS-based statistical methods in their quantitative studies and NVivo in qualitative research projects.</p>

MSM 602 Managing Sport 3 CH

MSM 604 Sport Facilities and Events Management 3 CH

MSM 603 Sport Finance 3 CH

MSM 600 Sport Governance and Policy 3 CH

MSM 601 Sport Marketing 3 CH

MSM 605 Sports Law and Ethics 3 CH

College Mathematics and Science Courses

Concentration Courses

Cybersecurity Engineering Core Courses

Mechatronics Engineering Core Courses

Engineering Core Courses

Thesis

MSM 620 Thesis 1 3 CH

MSS 617 Thesis 2 3 CH

Electives

MSM 606 Internship 3 CH

MSM 614 Special Topics in Sport Management 3 CH

MSM 608 Sport Consumer Behavior 3 CH

Sports Development Policy 3 CH

MSM 609 Sport Globalization 3 CH

MSM 615 Sport Media and Communication 3 CH

MSM 611 Sport Tourism 3 CH

Comprehensive Exam

Dissertation

Research Seminar

Basic Health Science Courses

College Core Courses

Clinical Placement Courses

Semester by semester

Study Plan

Credit hours: 33
Duration: 2 years
Terms: 4

Core 21 CH · 64%
Free Electives 6 CH · 18%
Thesis 6 CH · 18%

Swipe to see each year →

Year 124 CH
Semester 112 CH
- MSM 600 3 CH Sport Governance and Policy Core Courses
- MSM 601 3 CH Sport Marketing Core Courses
- MSM 602 3 CH Managing Sport Core Courses
- — 3 CH Free Elective
Semester 212 CH
- MSM 603 3 CH Sport Finance Core Courses
- MSM 604 3 CH Sport Facilities and Events Management Core Courses
- MSM 605 3 CH Sports Law and Ethics Core Courses
- — 3 CH Free Elective
Year 29 CH
Semester 33 CH
- — 3 CH Research Methodology Core Courses
Semester 46 CH
- — 6 CH Thesis

Study Plan - Master of Sports Management

What we aim for

Program Goals

Build and sustain relationships with public and private, local, regional, and international sport organizations.
Integrate practical, applied experiences and activities into every element of the curriculum.
Cultivate and nurture continuous learning opportunities for the local and regional sport industry.
Engage in scholarly and industry research collaboration to advance knowledge and build overall sport industry capacity in the MENA region.

What you will learn

Program Learning Outcomes

Integrate theoretical knowledge with practical skills across sport management functional competency areas.
Demonstrate critical thinking by evaluating the economic, ethical, social and legal impacts of sport management decisions and issues.
Demonstrate professional written, oral, and technical communication skills.
Conduct academic and professional research; i.e. collect, evaluate, analyze, and interpret data.
Evaluate key similarities and differences across diverse regional and global sport management contexts and collaborate with diverse Individuals across various sport organizations.

Requirements

Program Requirements

Graduation Requirements

For graduate degree completion, graduate students must satisfy the following requirements:

1.) Earn a minimum CGPA of 2.00 on a scale of 4.00.

2.) Successfully complete all courses as described in the study plan.

3.) The Degree Completion requirements must be met within the timeframe of the program.

4.) Successfully complete the “Thesis” course.

Admission Requirements

Admission

Career Opportunities

Graduates of the Master of Sports Management program are equipped for diverse leadership roles across the sports industry, including sport clubs, event management, facility operations, marketing, sponsorship, and sports governance. The program prepares students to excel in managing professional and community sports organizations, leading strategic initiatives, and supporting the growing sports sector in the region and beyond.

Advisory Board Members

Name	Designation	Organization
Dr. Jane Williams	Head of Research	Hartpury University
Mr. Adnan Al Sayadi	IT Manager	UAE equestrian federation
Mr. Albert S. Bichi	Executive Director of EPSI	EPSI
Mr. Ali Omar Al Balooshi	Director Sports Development	Dubai Sports Council
Mr. Paolo Bertaccini Bonoli	Adviser	Italian Ministry of Foreign Affairs
Mr. Malek Doughan	Marketing & Commercial Affairs Director	UAE Pro League
Mr. Zeljko Banicevic	PhD student, Executive, Director for HERC	HERC
Dr. Akram Azmy	Vice President- MEA	Beckman Coulter
Ms. Agata Krzywka	Founder	Krzywka Iconic
Dr. Leonardo Mataruna	Head of Department of Creative Industries	Canadian University Dubai
Mr. Abqulrazzaq Alkabi	General Secretariat Office Manager	UAE, Football Association

Equine Management Concentration

Equestrianism is ever increasing in popularity, the leaders and strategic managers who will shape equestrianism’s future will therefore require an outstanding foundation in both business and equine management to be successful.
Upon completion of the Sports Management program, graduates have the opportunity to possess a specialized concentration in Equine Management to develop professional business skills contextualized to the equestrian environment enabling them to make effective and viable decisions within the broader management of equestrian related businesses.

Requirements	MSM
Requirements	No. of Courses	Cr. Hrs
Bridging Courses(*)	5	10
Core Courses	7	21
Free Electives	2	6
Thesis 1	1	3
Thesis 2	1	3
Equine Management Concentration Courses	4	12
Total (Excluding Bridging Course)		45

Course Name	Credit Hours
Bloodstock Management	3
Equestrian Event and Client Management	3
Performance Analysis in Equestrian Sport	3
The Global Horseracing Industry	3
Total	12

When can I join?

Three intakes every year

Students can join at the beginning of any semester.

Intake 01

September

Fall Semester

Intake 02

January

Spring Semester

Intake 03

May

Summer Semester

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Master of Sports Management

About the Program

33 Credit Hours

2 Years

English

57,800 AED/Yearly

Accreditations

Dr. Riad Al Chami

Program Structure

Courses & Descriptions

Study Plan

Year 124 CH

Semester 112 CH

Semester 212 CH

Year 29 CH

Semester 33 CH

Semester 46 CH

Program Goals

Program Learning Outcomes

Program Requirements

Graduation Requirements

Admission Requirements

Three intakes every year

Fall Semester

Spring Semester

Summer Semester

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