MANAGING THE CORE OF THE BUSINESS WORLD
College of Business Administration seeks to advance knowledge of finance through across-the-board teaching. This is achieved by drawing interactive and video conferencing sessions through a mixed group of faculties, including those from other continents. The range of course work and research at the individual level and extensive problem-solving exercises drawn from case studies, make students more confident and sets the pace for learning in a modern way. Young finance practitioners are responsible for learning more about raising capital, investment, deregulation and retirement of funds, insurance and risk management, real estate sectors and vis à vis allocation of resources at personal, institutional, corporate, and global levels. The areas of corporate finance, corporate governance, investment banking and analysis of financial markets are also included to give them an appreciative fervour.
COURSE STRUCTURE
Students will start their journey with general and core courses and then progress to e-commerce and marketing concentration courses. The marketing concentration courses have been developed to offer the most relevant marketing knowledge and skills, including some unique courses in marketing such as Marketing Analytics and Sustainable Marketing. Students will develop numerical skills prior to studying marketing and customer analytics, in addition to non-numerical, practical, real-life skills by studying Digital Marketing, Global Marketing, New Product Development, Integrated Marketing Communication and Special Topics in Marketing. This highly practice-oriented concentration includes various industry workshops, simulations, and field trips that provide students with an opportunity to complete a marketing internship and gain practical experience before entering the job market.
PROFESSIONAL BODY ACCREDITATION
College of Business Administration Curriculum received International Accreditation by Chartered Institute of Management Accountants (CIMA). CIMA has partnered with AICPA (American Institute of CPAs), and the merger now named AICPA-Association of International Certified Professional Accountants is the world’s largest professional body of management accountants. The accreditation resulted in several COBA concentration attaining equivalency and exemptions from CIMA that will ensure graduating market-ready students. Students can benefit from these exemptions and attain the elite CGMA – Chartered Global Management Accountant certification. COBA has also collaborated with the Institute of Management Accountants (IMA) to get Certified Management Accountant (CMA) scholarships for its students.
| Course Category | Total Number of Courses | Total Number of Credit Hours |
|---|---|---|
| General Education Courses | 10 | 30 |
| Core Courses | 24 | 72 |
| Concentration Courses | 6 | 18 |
| Free Elective | 2 | 6 |
| Total | 42 Courses | 126 Credit Hours |
| Course Name | Course Code | Credit Hours | Course Description |
|---|---|---|---|
| Academic Writing | ENG 101 | 3 | This course provides students with advanced writing skills in English so that they can successfully pursue their studies in various academic specializations. It helps students to develop, improve, and upgrade their writing and structure skills, and it also acquaints students with technical writing, research papers, and essays since brief research methods are applied in student projects and assignments. |
| Arabic Composition | ARLAA 105 | 3 | This course is designed to enable students to analyze multiple texts in various fields of knowledge. In order to be able to distinguish between texts despite their difference of contents, it also enables student to simulate those texts in a correct way, and to transform the information into skill and behavior. And since writing is an integrated building process, and that the building is affected by its parts, therefore student needs models, linguistic laws, planning, cohesion and goals including: news and inquiries, demand and influence of the recipient. |
| Arabic for Non Arab Speakers | ARLNA 100 | 3 | This course is based on the principle that "Education" is an accumulative task especially when it comes to language learning. This process undergoes specific stages to assist the non-Arabic speakers to reach the ultimate goal which is to acquire the required skills (listening, speaking, reading, writing) easily and accurately. To achieve this aim, text-based dialogues are provided as head start for the non-Arabic speakers to continue to the higher levels. The course also provides basic elements for reading, writing, dialogues, and listening to assist the learners to confidently interact with the Arab community |
| Communication Skills in Arabic | ARLAA 100 | 3 | This course is designed to enable the Arabic-speaking student with the necessary language skills, especially focusing on the steps of writing reports, official letters and systematic research. To achieve this, and to develop the student's abilities to understand correctly what he reads and listens, and to gain the ability to write articles, reports, meeting minutes and recommendations of conferences and seminars in a sound manner, the course was concerned with training the student in basic writing skills; such as multiple spelling rules, punctuation marks, paragraph system, and essay writing progressively. |
| Contemporary Arab Art | DES 104 | 3 | This course explores Arab art and aesthetics from the beginning of the twentieth century till date. The students will learn about the contemporary art and design movement in Arab countries, the expression of cultural identity, as well as the factors involved and changes in aesthetics from Islamic to Arabic art. They will also study and analyze the role of pioneer artists from various generations with emphasis on their influence on contemporary Arab art. |
| Emirati Studies (formerly UAE and GCC Society) | ASC 208 | 3 | The course is designed to introduce the UAE and GCC society with its historical background and uniqueness. It is aimed at enabling students to understand the specific features of the society along with its customs, traditions and lifestyle. The course will introduce the processes and the challenges of development as well as the future aspirations of the UAE and GCC Society. |
| English Literature | ENG 200 | 3 | This course will provide the students with a comprehensive overview of English literature in the United States. It will familiarize the students primarily with early Anglo-American writers and the different literary movements that took place in the United States. Today American literature includes many minority literary works, but the historical matrix remains Anglo-Saxon if we are to consider the dominant culture as the starting historical point. |
| Environmental Science | ASC 211 | 3 | The ‘Principles of Environmental Science’ course is designed to introduce the fundamental concepts of Environmental Science to undergraduate students. It includes topics from different areas of study such as ecology, biology, soil science and atmospheric science. The course aims at raising environmental awareness among students and providing them with the scientific knowledge and skills to identify, prevent and solve environmental problems. Additionally, it deals with ecological concepts, organism interactions, communities and ecosystems. The course focuses on key areas of population dynamics, biodiversity, human activities and the environment managed ecosystems, air quality, water and solid waste management. |
| General Mathematics | MAT 100 | 3 | This course is designed to develop a good understanding of the fundamental concepts of mathematics. It also stresses on crucial cognitive transferable skills such as the ability to think logically and concisely. Mastering this course will give students the confidence to go on and do further courses in mathematics and statistics. |
| General Psychology | ASC 200 | 3 | An introduction to the science of psychology, its theories and foundations. The course is focused on principles and research methodologies, including the following topics: history of psychology, the biology of mind, memory, learning, child and personality development, psychological disorders and therapy. The aim of the course is to introduce the basis of psychology, provide the foundational knowledge to pursue the subject in more depth in the future, and build an ongoing interest in the application of psychology in everyday life. |
| History of Islamic Art | DES 105 | 3 | This course aims to focus on the evolution of Islamic Art through a chronological overview of various ?trends and approaches throughout history. Students will explore and analyze the rise and influence of ?Islam leading to the formation of a new artistic culture the world over.? |
| Innovation and Entrepreneurship | INV 200 | 3 | Innovation is the engine of opportunity and acting as a catalyst, this course is intended to ignite an interest in innovation and inspire entrepreneurial action. At the core of innovation and entrepreneurship is a commitment to experiential learning that will encourage students to engage in critical thinking, and creative problem-solving while also equipping them with the soft skills needed in their pursuit of academic and professional endeavors. Students will discuss the relevance and role of innovation and entrepreneurship in work and life situations; determine opportunities for creative disruption and design a strategy for its implementation; develop a practical understanding of innovation through thoughtful debate and exercises, and demonstrate critical thinking and individual insight with a personal mastery portfolio. The course will be practically driven by including several workshops to equip the student with practical skills in developing innovative business ideas |
| Introduction to Anthropology | ASC 102 | 3 | This course provides an understanding of anthropology, the study of human beings throughout time and space. Anthropology is a broad discipline that studies human from a holistic perspective looking at both biological and cultural aspects. Anthropologists use different methods in order to understand and study humans. During this course, students will experience ethnographic fieldwork. |
| Introduction to Geography | ASC 206 | 3 | This course will provide the students with a comprehensive overview of geography. Emphasis is on concepts that are necessary to understand global, regional and local issues. This course also includes topics on both human and physical geography. |
| Introduction to Philosophy | ASC 201 | 3 | This course will introduce the students to the key concepts of philosophy and its principle tools. The course will discuss the schools of philosophical thought, and will apply philosophical analysis to the topics of knowledge, religion, mind, freedom, responsibility, and ethics. |
| Introduction to Political Science | ASC 202 | 3 | This course will introduce the students to the key concepts of Political Science and its principal tools. The course will discuss the role of main political actors in the field of politics and their function. |
| Introduction to Research | ASC 207 | 3 | The intent of this course is two-fold. First, it introduces students with the basic research terminologies. Second, it familiarizes them with the process of research from choosing a topic to writing the proposal. Students will be immersed in hands on experience where they will be introduced to research concepts that will help them understand, interpret, and review a journal article. Contents to be covered include the language of research, types of research, elements of scientific research proposal, writing an academic research proposal using APA style, research ethics, identifying data collection instruments, and interpreting data. |
| Introduction to Social Sciences | ASC 110 | 3 | This course serves as an introduction into the interdisciplinary and multifaceted social sciences. The content on the course covers the range of different disciplines that social sciences consists of, namely: anthropology, sociology, psychology, political science, economics and to a lesser extent also history and geography. The secondary aim of the course is moreover for students to develop their critical thinking skills by engaging actively with material about social issues, social change and social institutions. |
| Introduction to Sociology | ASC 104 | 3 | This course introduces the science of Sociology. Students will examine Society, Institutions and the relationships that make up a social context. The scientific methodology used to study social interactions, stratification and other elements of sociological enquiry will be discussed to emphasize the core concept of sociology as a systematic study of societies and social structures. |
| Islamic Civilization | ASC 106 | 3 | The course is designed to give an in-depth understanding of the Islamic civilization. It deals with the universal principles that went into the making of the Islamic civilization. It examines the basic ideas of Islamic civilization besides exploring their contemporary relevance and challenges. The course seeks to effectively address the notion of the ‘clash of civilizations. |
| Islamic Culture | ASC 105 | 3 | This course will expand students’ knowledge to enable them to understand the Islamic culture and its characteristics. It analyzes the sources of legislation in Islam. It offers a review of the history of Islam and how it is currently the fastest growing religion in the world. |
| Middle East History | ASC 204 | 3 | This course provides an overview of Middle-Eastern History, including the sources of Middle Eastern History. The course will conclude with discussions about perspectives on Middle-Eastern History. |
| Natural Science | ASC 210 | 3 | The natural science course incorporates a wide range of subjects of sciences such as astronomy, geology, biology, chemistry, and environmental science. The course will present the scientific facts of astronomy, the Earth and its weather, water, and environment, biology, and nutrition with the chemicals of life. The course emphasizes understanding the core principles of different branches of science and their effects on our lives. Moreover, the course explores the scope of natural phenomena, changing environment conditions, general health rules of nutrition, and the variety of living organisms. The course helps the students to acquire skills in observation, critical thinking, analyzing, interpreting, understanding and discussing scientific terminology and facts. |
| Sustainable Energy | ASC 212 | 3 | This course gives a thorough introduction to sustainable energy, conservation, and energy efficiency within the UAE and the world. It will explore the relationship between energy, environment, economy and ecological well-being. It will discuss energy production from the biology, natural science, environmental science and social sciences perspectives. A variety of topics will be introduced including global warming, climate change, sustainable food production, solid waste management, environmental and natural resources laws. The course includes the growing challenges of climate change and energy crisis and proposes solutions to overcome them. |
| University Life | ASC 101 | 3 | The purpose of this course is to facilitate the process of transition into a new academic and cultural environment for the new students enrolled in the AUE. Furthermore, it aims to promote their confidence so that they can succeed and meet the academic requirements. The course assimilates academic content with interactive in class activities to ensure an understanding of curricular options and begin to develop a future career plan through self-reflection. |
| World History | ASC 203 | 3 | This course provides an overview of World / General History. The course will conclude with discussions about perspectives on World History. It surveys the history of humankind since 250CE till 1990 CE. In addition, interregional, comparative, cross-cultural, transnational, and historiographical topics will be considered. The objective of the course is to explore the roots of contemporary globalization and to develop historical thinking and writing. |
| Course Name | Course Code | Credit Hours | Course Description |
|---|---|---|---|
| Business Intelligence and Analytics | MGT 316 | 3 | This course introduces the students to the fundamental principles of Business Intelligence (BI) and Business |
| Business Law | MGT 301 | 3 | This course familiarizes students with critical legal concepts that are an integral part of the decision-making process for a business entity to operate effectively in the United Arab Emirates. Students will identify and examine legal and regulatory risks inherent in different businesses from the standpoints of various stakeholders. The course is designed to equip students with knowledge and skills to remediate potential legal liability in the context of the UAE legal and regulatory environment affecting the law of business organizations, contract law, agency law, employment law, and torts. The course aims to develop students’ analytical reasoning skills through the interpretation of hypothetical scenarios, cases, and actual court decisions. The course methodology is grounded in class discussions, written analysis, and active learning exercises designed to strengthen students’ critical thinking and problem-solving skills. |
| Business Statistics and Quantitative Analysis | MGT 207 | 3 | This course is designed to provide a foundational understanding of key statistics and quantitative |
| Business Technology Management | MGT 206 | 3 | This course offers a strategic exploration of the relationship between business and technology, |
| Financial Management | FIN 200 | 3 | This course examines the financial strategic and operational decisions in organizations. It aims to provide the decision maker with the financial theory, concepts, and tools necessary to make better financial managerial decisions as well as enable the student to make sound decisions regarding financial analyses and judgments performed by others. |
| Human Resource Management | HRM 300 | 3 | This is an introductory course for HRM specialization that will help students acquaint themselves with the roles and functions of HRM. Students will analyze different HR trends and challenges from both an employee's and an employer's perspective. This course challenges students to recognize, understand, and apply HRM concepts and functions. Furthermore, it helps students enhance their HR skills through the use of case studies, in-class assignments, project discussions, and the development of necessary analytical and critical thinking skills required to understand the problems that HR managers face and handle them responsibly. |
| International Business | MGT 400 | 3 | The course International Business places emphasis on the global business scenario and the interrelationship between governments and businesses across borders. Further, it studies the economic dynamics between countries and regions. The course provides a detailed insight into the international monetary system, international trade, and foreign direct investment. The basic objective of the course is to provide an understanding of the global economy and the major issues related to the business environment. This course is generally "macro" in its composition, which is developed to provide intellectual focus with emphasis on the overriding theories best describing the International Business scenario. |
| Internship | BBA 430 | 6 | An internship experience is an effective means to bridge the gap between theory and practice. The students |
| Introduction to Business Risk Management | MGT 208 | 3 | "Introduction to Business Risk Management" is a foundational course offering students a |
| Introduction to Statistics (formerly General Statistics) | MGT 105 | 3 | The General Statistics, an introductory course in statistics, discusses the following topics: an introduction to statistical methods; descriptive statistics; the normal distribution, basic techniques of statistical inference; confidence intervals and hypothesis tests for population means and proportions; a comprehensive introduction to probability, probability distributions and sampling. The course uses the software SPSS during laboratory sessions. |
| Macroeconomics | ECO 200 | 3 | In this course, students are introduced to fundamental economic concepts relating to aggregate economic interactions, including national income accounting, aggregate supply and aggregate demand, unemployment, inflation, economic growth, fiscal and monetary policies, and international trade. This course emphasizes the fundamental components of total spending and the determination of the equilibrium income level and how a government might impact the state of the economy. |
| Managerial Accounting | ACC 105 | 3 | This is an introductory level course and introduces the concepts of management accounting. It involves accounting as a tool for planning and managing; students are acquainted with techniques and understand how relevant accounting information is used for effective operational planning and decision-making. |
| Microeconomics | ECO 100 | 3 | This course is designed to introduce students to basic microeconomics concepts relating to individual decision-making. The course exposes students to the meaning, nature, and methods of studying Microeconomics. The concepts of supply, demand, and elasticity are used to analyze the behaviors of consumers and firms in different types of markets. The main topics covered include consumer behavior, firm production costs, pure competition, monopolistic competition, monopoly, and oligopoly. |
| Negotiation Skills | MGT 305 | 3 | Negotiation is an interactive process between two or more parties working together to determine a mutually agreeable solution to an issue of shared interest or mutual dispute. For better and smooth functioning, negotiation is vital in public and private sector organizations. Effective negotiation can ensure business success, but ineffective negotiation can weaken a company. This course introduces students to best practices and core negotiation concepts, including coalitions; communication; distributive bargaining; ethics, strategy, and planning; integrative negotiation; international and cross-cultural negotiation; complex negotiations; perception, cognition, and emotion; power and influence; relationships, and roles. Students will work individually and in groups on assessments, including case studies, discussions, in-class exercises, and presentations to increase their understanding of the curriculum in an academic and practical context. |
| Principles of Accounting | ACC 100 | 3 | This principle-level course introduces students to the fundamentals of accounting terms, rules, concepts, procedures, and systems. Topics covered include the art of recording, classifying, and analyzing the data into useful information for both internal and external users. Students are introduced to the double-entry accounting concepts, general journals, and the accounting cycle. |
| Principles of Management | MGT 100 | 3 | This course marks students’ first journey into the discipline of management. The focus of this course is to expose students to the fundamentals of the four functions of management of planning, organizing, leading and controlling. Within each function students are introduced to a multitude of managerial areas of focus including decision-making, organizational structure, power and politics, leadership, teams, motivation, and communication. |
| Principles of Marketing | MKT 200 | 3 | Principles of Marketing shows students how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help them master this key challenge, this course provides the fundamentals of marketing within an innovative customer-value framework. In this course, students will learn how to create customer value and engagement in order to capture value in return. |
| Production and Operations Management | MGT 501 | 2 | The course is designed for students to understand the analytic methods in operation of organizations and industries. The course aims to familiarize the issues facing the operations of organization, production scheduling, capacity and Location planning, process selection, facility layout, inventory control, project management, and quality control to gain competitive advantage in an organization. |
| Project Management | 3 | This course provides intensive coverage of management in a wide range of project applications from theory and concepts through operations. Defining project management and its typical structure and project team roles; the project cycle; methods for project selection; and activities such as planning; budgeting; monitoring and controlling; stakeholder management and risk management are principal areas covered in this course. |
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| Startup Management and Growth Strategies | MGT 318 | 3 | This course is designed to develop essential skills for effective startup management, with a specific |
| Strategic Management | MGT 405 | 3 | This course captures the complexity of the current business environment and offers contemporary concepts and skills that enable students to design cutting-edge strategies through skill-building exercises. Furthermore, it benefits attendees to gain the necessary knowledge to manage consistent higher organizational performance by reading, analyzing, and designing a suitable working environment. Different models and tools in the course are practically applicable to find out the strengths and weaknesses of organizations; this analysis finally helps students design effective strategies and a strategic plan for the business. |
| Sustainable Business Practices in the GCC and MENA Region (formerly Business Practice in UAE and GCC) | MGT 302 | 3 | The course aims to familiarize the student with various sustainability concepts at three levels: individual, organizational, and societal (Triple bottom line). The course will provide methods for measuring business' social, economic, and environmental impacts and the reporting standards to promote transparency. It equips the students with insight into how new technologies are used to solve sustainability issues. The course analyzes how companies adapt sustainability in marketing, operations, and supply chain management. It further creates solutions for effective and efficient management of operations by providing an understanding of how to navigate the tensions between pursuing sustainability initiatives and optimizing business performance. |
| Course Name | Course Code | Credit Hours | Course Description |
|---|---|---|---|
| Corporate Finance and Investment | FIN 300 | 3 | This finance course advances the preliminary concepts covered at the introductory level and applies them to fundamental activities of financing, investing in, and valuing corporations. This involves the allocation and acquisition of resources, leveraging the capital structure of the firms, and analyzing corporate transactions. This course aims at determining the best methodology to achieve wealth maximization for shareholders. It acquaints the students with the valuation of financial assets, financial investing decisions, capital budgeting, and dividend payout policies, with an emphasis on both short-term and long-term managerial policies. |
| Cryptocurrencies and the Financial System | FIN 403 | 3 | Finance gurus and economists alike have embraced the evolution in finance, the cryptocurrency financial system and related financial innovative products. This course enables the students to distinguish between a crypto driven system and the traditional financial system. As the transitionary phase is underway, it paves ways for countless opportunities but also calls for emerging threats. This course compares the Financial Intermediation in Cryptocurrency Markets, its Regulation and identifies gaps to obtain solutions. Topics include; Global Financial Institutions, Financial Inclusion and Micro Finance Institutions, Big Data, Smart Data and Data Technology. |
| Fintech | FIN 405 | 3 | The world has changed the way we use the financial products and services. Financial technology or FinTech has created a ripple effect in the economy, thus generating both opportunities and threats in the traditional economy while transitioning its way to the future. Banks, Insurers, Financial institutions and start-ups all have become avid users of financial technology, popularly known as fintech. Students will gain understanding of how the fintech ecosystem is gaining a worldwide acceptance due to lower costs and increased completion and at the same time ensuring a smooth payment mechanism. Global fintech investment grew by 75% in 2015 thus clearly directing the future of the ecosystem and the Future of Digital Advice; the Robo Advisors. |
| Investment and Financial Strategies | FIN 401 | 3 | This course provides important insights into basic investment concepts, strategies, and theories in the contemporary financial environment. It introduces students to various investing strategies and focuses on the application and implementation of these strategies. Topics covered include the determinants of stock prices, dividend growth models, fund management, and investment strategic policy. The course introduces students to the analytical approach of how investors identify critical success factors and explains how effective investors and fund managers plan and implement strategies related to portfolio management and international investment. |
| Money, Banking and Islamic Finance | FIN 303 | 3 | The course enriches the knowledge of finance students about the main role of the central banks, the |
| Security Analysis and Portfolio Management | FIN 402 | 3 | This course aims at introducing concepts of security analysis and designing strategies for creating stock portfolios. It covers the market structure theories, risk mechanisms and analysis of different valuation approaches for sound investing decisions. Students will be introduced to hedge management strategies and the emerging field of behavioral finance will be discussed throughout the course. |
| Course Name | Course Code | Credit Hours | Course Description |
|---|---|---|---|
| Free Elective | NA | 6 | 6 Credit Hours Must be chosen from any other college/specialization in condition the prerequisites of the chosen courses are met. |
For undergraduate degree completion, undergraduate students must satisfy the following requirements:
