MANAGING THE CORE OF THE BUSINESS WORLD
College of Business Administration seeks to advance knowledge of finance through across-the-board teaching. This is achieved by drawing interactive and video conferencing sessions through a mixed group of faculties, including those from other continents. The range of course work and research at the individual level and extensive problem-solving exercises drawn from case studies, make students more confident and sets the pace for learning in a modern way. Young finance practitioners are responsible for learning more about raising capital, investment, deregulation and retirement of funds, insurance and risk management, real estate sectors and vis à vis allocation of resources at personal, institutional, corporate, and global levels. The areas of corporate finance, corporate governance, investment banking and analysis of financial markets are also included to give them an appreciative fervour.
COURSE STRUCTURE
Students will start their journey with general and core courses and then progress to e-commerce and marketing concentration courses. The marketing concentration courses have been developed to offer the most relevant marketing knowledge and skills, including some unique courses in marketing such as Marketing Analytics and Sustainable Marketing. Students will develop numerical skills prior to studying marketing and customer analytics, in addition to non-numerical, practical, real-life skills by studying Digital Marketing, Global Marketing, New Product Development, Integrated Marketing Communication and Special Topics in Marketing. This highly practice-oriented concentration includes various industry workshops, simulations, and field trips that provide students with an opportunity to complete a marketing internship and gain practical experience before entering the job market.
PROFESSIONAL BODY ACCREDITATION
College of Business Administration Curriculum received International Accreditation by Chartered Institute of Management Accountants (CIMA). CIMA has partnered with AICPA (American Institute of CPAs), and the merger now named AICPA-Association of International Certified Professional Accountants is the world’s largest professional body of management accountants. The accreditation resulted in several COBA concentration attaining equivalency and exemptions from CIMA that will ensure graduating market-ready students. Students can benefit from these exemptions and attain the elite CGMA – Chartered Global Management Accountant certification. COBA has also collaborated with the Institute of Management Accountants (IMA) to get Certified Management Accountant (CMA) scholarships for its students.