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Since 2006, one of the core higher education institutions in the GCC.

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Bachelor of Business Administration

Introduction

About the Program

The Bachelor of Business Administration (BBA) at AUE shapes forward-thinking leaders ready to innovate, collaborate, and excel in the global business arena.

Rooted in academic excellence and international accreditation, the program blends theory with practice through real-world projects, case studies, and industry engagement. Students gain the strategic mindset, analytical capability, and leadership confidence to thrive in dynamic organizations across sectors.

Graduates emerge as globally competent professionals equipped to lead change, drive growth, and make a meaningful impact in today’s interconnected economy.

Program at a glance

Total Credit Hours

130 Credit Hours

Duration

4 Years

Instruction Language

English

Tuition Fees

Quality assured

Accreditations

Accredited by CAA

Accredited by AACSB

Dr. Ilija Stojanovic

Program Director

Dr. Ilija Stojanovic

Associate Professor / Department Chair of the Bachelor of Business Administration

Specialize

Concentrations

Bachelor of Business Administration in Accounting

Bachelor of Business Administration in Business Management

Bachelor of Business Administration in E-Commerce & Marketing

Bachelor of Business Administration in Finance

Bachelor of Business Administration in Hospital and Healthcare Management

Bachelor of Business Administration in Human Resource Management

Bachelor of Business Administration in Insurance and Risk Management

Bachelor of Business Administration in Logistics and Supply Chain Management

Credit breakdown

Program Structure

What we aim for

Program Goals

Program Goals

Provide quality and accredited undergraduate business degree programs in the areas of business studies and practices.
Offer preferred and career oriented undergraduate business curriculum with specialized coursework and practical application to meet national and international job market demand.
Prepare students to become professionals in their chosen fields with the skills needed to meet the demands of a dynamic business environment regionally and internationally.
Develop critical thinking and reasoning skills to evaluate information, solve problems, and make sound decisions.

What you will learn

Program Learning Outcomes

Program Learning Outcomes

Acquire knowledge about the fundamental concepts, principles and theories in the concentration.
Develop interpersonal and leadership skills relevant to their career paths.
Analyze and interpret specialized data and information to make rational business decisions.
Apply innovative and advanced approaches to evaluate national and international business environments.
Demonstrate practical skills of various business disciplines.

Requirements

Program Requirements

Graduation Requirements

For undergraduate degree completion, undergraduate students must satisfy the following requirements:

-> Earn a minimum CGPA of 2.00 on a scale of 4.00.

-> Successfully complete all courses as described in the study plan.

-> The Degree Completion requirements must be met within the timeframe of the program.

-> Transfer students must successfully earn a minimum of 50% of the course credits for the program at AUE.

Admission Requirements

Please Click here to know more

Advisory Board Members

Name	Designation
H.E Prof. Tawfik Khoja	General Secretary of Arab Hospital Federation, KSA
Ms. Ohood Bin Haider	Vice President, Head of Monitoring and Alert Management – CBG Business Governance (COBA Alumni)
Mr. Mohammad Matar	Section Manager and Acting Director, Dubai Health Authority (COBA Alumni)
Dr. Taha Al-Hazarmerdi	UAE country General Director at Dr. Sulaiman AL Habib Medical Group
H.E. Fareed Lufti	Secretary General, Gulf Insurance Federation, & Emirates Insurance Association
Dr Muneer Zuhdi	CTO Nokia
Mr. Toufic Kreidieh	Executive Chairman & Group CEO- BFL
Mr. Malek AL Manasrah	Senior Audit Associate- Price Waterhouse Coopers (PWC) Middle East.
Mr. Benjamin Stevenin	CEO, ACADEM by RimaOne
Dr. Charles Tawk	Senior Consultant, Meirc Training and Consulting
Dr. Ali Al-Tuckmachy	Hospital Director, Saudi German Health
Mr. Mladjen Merdovic	President, Bitcoin Association Serbia
Mr. Mohammad Raza	Partner, Economic Development & FDI Centre of Excellence Leader
Mr Kelvin Kurian	Specialist – Business Development GCC, AICPA & CIMA

When can I join?

Three intakes every year

Students can join at the beginning of any semester.

Intake 01

September

Fall Semester

Intake 02

January

Spring Semester

Intake 03

May

Summer Semester

Keep exploring

Explore Other Programs

Doctorate in Leadership and Public Administration

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Master of Business Administration

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Master of Sports Management

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Master of Science in Business Intelligence

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Doctorate in Business Administration

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Bachelor of Business Administration in Accounting

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Bachelor of Business Administration in Business Management

View program →

Bachelor of Business Administration in E-Commerce & Marketing

View program →

Bachelor of Business Administration in Finance

View program →

Bachelor of Business Administration in Hospital and Healthcare Management

View program →

Bachelor of Business Administration in Human Resource Management

View program →

Bachelor of Business Administration in Insurance and Risk Management

View program →

Bachelor of Business Administration in Logistics and Supply Chain Management

View program →

Ready to plan your path?

Submit Your Application and Join AUE Today