Bachelor of Science in Graphic Design

Introduction

About the Program

Design is Thinking Made Visible – Saul Bass

Graphic Design, being one of the foremost means of communication today, allows students to develop personal visual responses that will stand out from the crowd. Students will have the opportunity to create ground breaking designs to meet a variety of graphic needs, including advertising, packaging, print media, branding and web production. Many companies rely on graphic arts professionals to create brand communications concerning their business objectives. A degree in the Graphic Design program from AUE can help you to take your creative talents into the fast-paced business world.

Facilities

Large design studios, state-of-the-art electronic media, printing facilities and an extensive library are all on hand for students to use in an open and engaging learning environment.

Aims

Good design is good business! Graphic Design at AUE offers students the chance to study a diverse range of disciplines including packaging, branding, advertising and publishing in order to ensure the most up-to-date training in professional design.

At AUE, we encourage learners to develop technical, creative and critical thinking skills that are essential to succeed in today’s demanding design industry. Students will be encouraged to develop ideas through experimentation and investigation, with the aim of challenging them to explore the broadest possibilities when responding to design briefs. Our inspirational lectures, workshops, presentations and tutorial support are designed to give students the best possible introduction to a career in design across a wide range of media.

Program at a glance

Total Credit Hours

126 Credit Hours

Duration

4 Years

Instruction Language

English

Tuition Fees

58,000 AED/Yearly

Quality assured

Accreditations

Accredited by CAA

Program Director

Mr. Wameedh Jameel

Assistant Professor / Department Chair - Graphic Design

Credit breakdown

Program Structure

Course Category	Total Number of Courses	Total Number of Credit Hours
General Education Courses	10	30
Core Courses	11	33
Specialization Courses	16	48
Free Electives	5	15
Total	43 Courses	126 Credit Hours

Curriculum

Courses & Descriptions

General Education Courses

ENG 101 Academic Writing 3 CH

ARLAA 105 Arabic Composition 3 CH

ARLNA 100 Arabic for Non Arab Speakers 3 CH

ARLAA 100 Communication Skills in Arabic 3 CH

DES 104 Contemporary Arab Art 3 CH

ASC 208 Emirati Studies (formerly UAE and GCC Society) 3 CH

ENG 200 English Literature 3 CH

ASC 211 Environmental Science 3 CH

MAT 100 General Mathematics 3 CH

ASC 200 General Psychology 3 CH

DES 105 History of Islamic Art 3 CH

MGT 604 Innovation and Entrepreneurship 3 CH

ASC 102 Introduction to Anthropology 3 CH

ASC 206 Introduction to Geography 3 CH

ASC 201 Introduction to Philosophy 3 CH

ASC 202 Introduction to Political Science 3 CH

ASC 207 Introduction to Research 3 CH

ASC 110 Introduction to Social Sciences 3 CH

ASC 104 Introduction to Sociology 3 CH

ASC 106 Islamic Civilization 3 CH

ASC 105 Islamic Culture 3 CH

ASC 204 Middle East History 3 CH

ASC 210 Natural Science 3 CH

ASC 212 Sustainable Energy 3 CH

ASC 101 University Life 3 CH

ASC 203 World History 3 CH

Bridging Courses

Core Business Courses

Core IT Courses

Core Courses

DES 212 3D Design 3 CH

DES 122 Art History I 3 CH

DES 211 Art History II 3 CH

DES 101 Basic Design 3 CH

DES 414 Collaborative Design Studio 3 CH

DES 100 Color Theory and Practice 3 CH

DES 210 Design Thinking 3 CH

DES 121 Drawing I 3 CH

DES 123 Drawing II 3 CH

DES 102 Fundamentals of Graphic Illustration and Digital Imaging 3 CH

DES 301 / FAD 300 / FAD 305 Internship 3 CH

College Mathematics and Science Courses

Concentration Courses

GRD 313 Arabic Typography 3 CH

Capstone Graduation Preparation 5 CH

GRD 423 Capstone Graduation Project 3 CH

The capstone graduation project is the representation of the students’ in-depth learning and understanding of their field of specialization through a long-term project accomplished in a professional manner. They are evaluated on their ability to complete this project with originality and quality, applying the skills, techniques, and methodologies they have learnt during their course of study. 
The student is assigned to research and identify a topic, and develop a detailed research proposal highlighting the goals, objectives, tasks, methodology and time plan. The topic could range from academic research to school/ community service, student-developed business, or any other area of personal interest. The student communicates regularly with his/ her academic-capstone advisor for review, while working constantly to improve the outcome by building upon previously gained expertise. The academic-capstone advisor contributes through meaningful feedback and setting expectations of standards, offering an opportunity for open-ended learning through self-reflection and improvement. 
The process is documented, findings are compiled and presented orally as well as in writing through a capstone report. 
The project is divided into three dis¬tinct phases: 
1.Research and topic selection 
2.Conceptual and design development 
3.Design execution/ design presentation, with necessary documentation and a comprehensive report.

GRD 221 Figure Drawing (Life Drawing) 3 CH

GRD 225 Graphic Design I 3 CH

GRD 312 Graphic Design II 6 CH

GRD 222 History of Graphic Design 3 CH

GRD 321 Information Design 3 CH

GRD 311 Interactive Communication Design (formerly Communication Design) 3 CH

GRD 314 Introduction to Digital Video Production 3 CH

GRD 412 Layout and Editorial Design 3 CH

GRD 323 Motion Graphics 3 CH

FSD 422 Special Topics in Design 3 CH

GRD 316 Sustainable Packaging Design 3 CH

GRD 214 Typography I 3 CH

GRD 224 Typography II 3 CH

Cybersecurity Engineering Core Courses

Mechatronics Engineering Core Courses

Engineering Core Courses

Free Electives Courses

Free Elective 15 CH

Thesis

Electives

Comprehensive Exam

Dissertation

Research Seminar

Basic Health Science Courses

College Core Courses

Clinical Placement Courses

Semester by semester

Study Plan

Credit hours: 126
Duration: 4 years
Terms: 8

Swipe to see each year →

Year 1
Semester 1
- — 3 CH General Education University Core Requirements
- — 3 CH General Education Language and Communication Studies
- DES 100 3 CH Color Theory and Practices Core Courses
- DES 101 3 CH Basic Design Core Courses
- DES 121 3 CH Drawing I Core Courses
Semester 2
- — 3 CH General Education Language and Communication Studies
- — 3 CH General Education University Core Requirements
- — 3 CH General Education The Natural Sciences or Mathematics
- DES 102 3 CH Fundamentals of Graphic Illustration and Digital Imaging Core Courses
- DES 122 3 CH Art History I Core Courses
- DES 123 3 CH Drawing II Core Courses
Year 2
Semester 3
- GRD 214 3 CH Typography I Specialization Courses
- — 3 CH Figure Drawing Specialization Courses
- DES 211 3 CH Art History II Core Courses
- DES 210 3 CH Design Thinking Core Courses
- DES 212 3 CH 3D Design Core Courses
- GRD 225 3 CH Graphic Design I Specialization Courses
Semester 4
- — 3 CH General Education The Natural Sciences or Mathematics
- — 3 CH General Education The Humanities or Arts
- GRD 222 3 CH History of Graphic Design Specialization Courses
- GRD 224 3 CH Typography II Specialization Courses
- GRD 312 3 CH Graphic Design II Specialization Courses
- — 3 CH Free Elective
Year 3
Semester 5
- — 3 CH General Education Islamic Studies
- — 3 CH General Education The Social or Behavioral Sciences
- — 3 CH Interactive Communication Design Specialization Courses
- GRD 313 3 CH Arabic Typography Specialization Courses
- GRD 314 3 CH Introduction to Digital Video Production Specialization Courses
- GRD 316 3 CH Sustainable Packaging Design Specialization Courses
Semester 6
- — 3 CH General Education UAE Studies
- GRD 321 3 CH Information Design Specialization Courses
- GRD 323 3 CH Motion Graphics Specialization Courses
- — 6 CH Free Elective
- DES 301 / FAD 300 / FAD 305 3 CH Internship Core Courses
Year 4
Semester 7
- DES 414 3 CH Collaborative Design Core Courses
- GRD 412 3 CH Layout and Editorial Design Specialization Courses
- — 3 CH Free Elective
Semester 8
- FSD 422 3 CH Special Topics in Design Specialization Courses
- GRD 423 3 CH Capstone Graduation Project Specialization Courses
- — 3 CH Free Elective

Study Plan - Bachelor of Science in Graphic Design

What we aim for

Program Goals

Provide students a substantial understanding and fair knowledge of the Design fields.
Provide students with specialized skills that enable them to develop innovative, creative and
problem-solving skills and make aesthetic judgments in their area of work.
Prepare students for successful and productive careers in Design fields by adapting to the
technological changes through teamwork, ethical concerns, and effective communication.
Enable students to pursue their advanced studies and life-long learning in the design field.

What you will learn

Program Learning Outcomes

Demonstrate breadth and depth of knowledge in fashion design concepts and processes using industry terminology.
Use and integrate knowledge and relevant technologies, methodologies, and professional skills into meaningful visua communication design solutions.
Apply critical thinking and analytical skills per creative industry standards.
Produce a satisfactory body of creative work, appropriate for a professional position in the visual communication industry.
Appraise graphic design practices, ethical and social responsibilities in regional and global contexts.

Requirements

Program Requirements

Graduation Requirements

For undergraduate degree completion, undergraduate students must satisfy the following requirements:

Earn a minimum CGPA of 2.00 on a scale of 4.00.
Successfully complete all courses as described in the study plan.
The Degree Completion requirements must be met within the timeframe of the program.
Transfer students must successfully earn a minimum of 50% of the course credits for the program at AUE.

Admission Requirements

Admission

When can I join?

Three intakes every year

Students can join at the beginning of any semester.

Intake 01

September

Fall Semester

Intake 02

January

Spring Semester

Intake 03

May

Summer Semester

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Bachelor of Science in Graphic Design

About the Program

Design is Thinking Made Visible – Saul Bass

Facilities

Aims

126 Credit Hours

4 Years

English

58,000 AED/Yearly

Accreditations

Mr. Wameedh Jameel

Program Structure

Courses & Descriptions

Study Plan

Year 1

Semester 1

Semester 2

Year 2

Semester 3

Semester 4

Year 3

Semester 5

Semester 6

Year 4

Semester 7

Semester 8