Master in Strategic Communication and Public Relations

Introduction

About the Program

Upgrade your career. Strengthen your organization. Lead communication with confidence.

The Master in Strategic Communication and Public Relations (MSCPR), offered by the College of Media and Mass Communication, is designed for ambitious professionals who want to master the art of influence, reputation, crisis management, and strategic communication in today’s digital world.

Whether you’re advancing your own career or developing your communication team, this program delivers high-impact skills, real-world tools, and future-ready capabilities that organizations urgently need.

Flexible schedule for working professionals.
Delivered primarily in Arabic; students complete one required English-taught seminar, and a second English-taught seminar is available as an elective.
Practical, industry-based learning and AI-driven communication tools.

Program at a glance

Total Credit Hours

33 Credit Hours

Duration

2 Years

Instruction Language

English

Tuition Fees

2,740 AED/Credit Hour (average)

Quality assured

Accreditations

Accredited by CAA

Program Director

Credit breakdown

Program Structure

Course Category	Total Number of Courses	Total Number of Credit Hours
Core Courses	6	18
Elective Courses	2	6
Thesis	1	9
Total	9	33 Credit Hours

Curriculum

Courses & Descriptions

General Education Courses

Bridging Courses

Core Business Courses

Core IT Courses

Core Courses

SPR 600 Research Methods in Public Relations 3 CH

SPR 603 Seminar in Artificial Intelligence and Public Relations [English] 3 CH

SPR 602 Seminar in Corporate Reputation Management 3 CH

SPR 605 Seminar in Public Relations and Crisis Management 3 CH

SPR 604 Strategic Planning in Communication and Public Relations 3 CH

SPR 601 Theories of Strategic Communication and Public Relations 3 CH

College Mathematics and Science Courses

Concentration Courses

Cybersecurity Engineering Core Courses

Mechatronics Engineering Core Courses

Engineering Core Courses

Thesis

SPR 620 Thesis 9 CH

Electives

SPR 606 Digital Public Relations [English] 3 CH

SPR 607 Government Communication 3 CH

SPR 610 Seminar in Integrated Marketing Communication (IMC) 3 CH

SPR 609 Seminar in Public Relations Ethics 3 CH

SPR 608 Seminar in Public Relations in Non-Profit Organizations 3 CH

Comprehensive Exam

Dissertation

Research Seminar

Basic Health Science Courses

College Core Courses

Clinical Placement Courses

Semester by semester

Study Plan

Year 1 18 credit hours

Semester 1 9 CH

Code	Course	CH
SPR 600	Research Methods in Public Relations Core Courses	3
SPR 601	Theories of Strategic Communication and Public Relations Core Courses	3
SPR 602	Seminar in Corporate Reputation Management Core Courses	3

Semester 2 9 CH

Code	Course	CH
SPR 603	Seminar in Artificial Intelligence and Public Relations Core Courses	3
SPR 604	Strategic Planning in Communication and Public Relations Core Courses	3
—	Elective 1 Elective	3

Year 2 15 credit hours

Semester 3 6 CH

Code	Course	CH
—	Elective 2 Elective	3
SPR 605	Seminar in Public Relations and Crisis Management Core Courses	3

Semester 4 9 CH

Code	Course	CH
SPR 700	Thesis	9

Total: 33 credit hours

What we aim for

Program Goals

Provide graduates with a strong theoretical foundation and research skills in strategic communication and public relations.
Develop graduates’ ability to apply models and theories to contribute to sustainable development in the field of strategic communication and public relations.
Prepare effective leaders in the field of strategic communication and public relations.
Enhance students’ critical analysis and creative thinking skills to address contemporary communication challenges.
Achieve academic excellence through the application of global quality standards.
Advance human knowledge by conducting specialized research and rigorous academic studies.
Equip students with the academic and professional expertise needed for future research and careers in public relations across various organizations.

What you will learn

Program Learning Outcomes

Graduates of the MSCPR program will be able to:

Demonstrate a comprehensive understanding of the core concepts, theoretical frameworks, and research methodologies essential to strategic communication and public relations.
Critically analyze audience segmentation and influence techniques by employing statistical methods to interpret public opinion trends.
Evaluate and develop strategies for enhancing corporate image and reputation through effective media content creation and influence practices.
Apply and adapt communication and public relations theories to manage crises and bridge strategic gaps within organizations.
Integrate empirical research, audience insights, and artificial intelligence tools to formulate innovative and ethically sound public relations and communication solutions.
Collaborate in interdisciplinary teams to critically assess complex issues and provide evidence-based recommendations for both governmental and private sector organizations.

Requirements

Program Requirements

Graduation Requirements

For graduate degree completion, graduate students must satisfy the following requirements:

Earn a minimum CGPA of 3.00 on a scale of 4.00.
Successfully complete all courses as described in the study plan.
The Degree Completion requirements must be met within the timeframe of the program.
Successfully complete the Thesis course.

Career Opportunities

With this degree, graduates can pursue or advance into: