The Bachelor of Business Administration (BBA) at AUE shapes forward-thinking leaders ready to innovate, collaborate, and excel in the global business arena.
Rooted in academic excellence and international accreditation, the program blends theory with practice through real-world projects, case studies, and industry engagement. Students gain the strategic mindset, analytical capability, and leadership confidence to thrive in dynamic organizations across sectors.
Graduates emerge as globally competent professionals equipped to lead change, drive growth, and make a meaningful impact in today’s interconnected economy.
Acquire knowledge about the fundamental concepts, principles and theories in the concentration.
Develop interpersonal and leadership skills relevant to their career paths.
Analyze and interpret specialized data and information to make rational business decisions.
Apply innovative and advanced approaches to evaluate national and international business environments.
Demonstrate practical skills of various business disciplines.
For undergraduate degree completion, undergraduate students must satisfy the following requirements:
-> Earn a minimum CGPA of 2.00 on a scale of 4.00.
-> Successfully complete all courses as described in the study plan.
-> The Degree Completion requirements must be met within the timeframe of the program.
-> Transfer students must successfully earn a minimum of 50% of the course credits for the program at AUE.
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H.E Prof. Tawfik Khoja
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General Secretary of Arab Hospital Federation, KSA
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Ms. Ohood Bin Haider
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Vice President, Head of Monitoring and Alert Management – CBG Business Governance (COBA Alumni)
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Mr. Mohammad Matar
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Section Manager and Acting Director, Dubai Health Authority (COBA Alumni)
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Dr. Taha Al-Hazarmerdi
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UAE country General Director at Dr. Sulaiman AL Habib Medical Group
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H.E. Fareed Lufti
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Secretary General, Gulf Insurance Federation, & Emirates Insurance Association
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Dr Muneer Zuhdi
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CTO Nokia
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Mr. Toufic Kreidieh
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Executive Chairman & Group CEO- BFL
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Mr. Malek AL Manasrah
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Senior Audit Associate- Price Waterhouse Coopers (PWC) Middle East.
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Mr. Benjamin Stevenin
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CEO, ACADEM by RimaOne
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Dr. Charles Tawk
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Senior Consultant, Meirc Training and Consulting
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Dr. Ali Al-Tuckmachy
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Hospital Director, Saudi German Health
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Mr. Mladjen Merdovic
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President, Bitcoin Association Serbia
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Mr. Mohammad Raza
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Partner, Economic Development & FDI Centre of Excellence Leader
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Mr Kelvin Kurian
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Specialist – Business Development GCC, AICPA & CIMA
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