Bachelor of Business Administration in E-Commerce & Marketing

Introduction

About the Program

GLOBAL COMMUNICATION THROUGH AN EVER-CHANGING MARKETPLACE

The marketing concentration is an all-inclusive curriculum covering both essentials of marketing and advanced knowledge of the most digitalized trends in marketing. As marketing concentration graduates, students will join a marketing team for a brand or organization, such as a brand or product manager, and develop their careers as marketing analysts, campaign managers, customer relationship managers, or digital marketers.

COURSE STRUCTURE

Students will start their journey with general and core courses and then progress to e-commerce and marketing concentration courses. The marketing concentration courses have been developed to offer the most relevant marketing knowledge and skills, including some unique courses in marketing such as Marketing Analytics and Sustainable Marketing. Students will develop numerical skills prior to studying marketing and customer analytics, in addition to non-numerical, practical, real-life skills by studying Digital Marketing, Global Marketing, New Product Development, Integrated Marketing Communication and Special Topics in Marketing. This highly practice-oriented concentration includes various industry workshops, simulations, and field trips that provide students with an opportunity to complete a marketing internship and gain practical experience before entering the job market.

PROFESSIONAL BODY ACCREDITATION

College of Business Administration BBA in E-Commerce and Marketing degree at The American University in the Emirates has been recognized by the Chartered Institute of Marketing (CIM). CIM is the world’s leading professional marketing body with over 30,000 members worldwide, including more than 3,000 Chartered Marketers. This recognition allows students to be exempted from specific modules on their path to becoming certified in Professional Marketing and Professional Digital Marketing. modules on their path to become certified in Professional Marketing and Professional Digital Marketing. AUE is now listed on the CIM website’s “exemptions search” to inform students of the exemptions on their concentration and year of completion.

Program at a glance

Total Credit Hours

126 Credit Hours

Duration

4 Years

Instruction Language

English

Tuition Fees

51,500 AED/Yearly

Quality assured

Accreditations

Accredited by AACSB

Accredited by CAA

Program Director

Dr. Ilija Stojanovic

Associate Professor / Department Chair of the Bachelor of Business Administration

Credit breakdown

Program Structure

Course Category	Total Number of Courses	Total Number of Credit Hours
General Education Courses	10	30
Core Courses	24	72
Concentration Courses	6	18
Free Elective	2	6
Total	42 Courses	126 Credit Hours

Curriculum

Courses & Descriptions

General Education Courses

ENG 101 Academic Writing 3 CH

ARLAA 105 Arabic Composition 3 CH

ARLNA 100 Arabic for Non Arab Speakers 3 CH

ARLAA 100 Communication Skills in Arabic 3 CH

DES 104 Contemporary Arab Art 3 CH

ASC 208 Emirati Studies (formerly UAE and GCC Society) 3 CH

ENG 200 English Literature 3 CH

ASC 211 Environmental Science 3 CH

MAT 100 General Mathematics 3 CH

ASC 200 General Psychology 3 CH

DES 105 History of Islamic Art 3 CH

INV 200 Innovation and Entrepreneurship 3 CH

ASC 102 Introduction to Anthropology 3 CH

ASC 206 Introduction to Geography 3 CH

ASC 201 Introduction to Philosophy 3 CH

ASC 202 Introduction to Political Science 3 CH

ASC 207 Introduction to Research 3 CH

ASC 110 Introduction to Social Sciences 3 CH

ASC 104 Introduction to Sociology 3 CH

ASC 106 Islamic Civilization 3 CH

ASC 105 Islamic Culture 3 CH

ASC 204 Middle East History 3 CH

ASC 210 Natural Science 3 CH

ASC 212 Sustainable Energy 3 CH

ASC 101 University Life 3 CH

ASC 203 World History 3 CH

Bridging Courses

Core Business Courses

Core IT Courses

Core Courses

MGT 316 Business Intelligence and Analytics 3 CH

MGT 301 Business Law 3 CH

MGT 207 Business Statistics and Quantitative Analysis 3 CH

MGT 206 Business Technology Management 3 CH

FIN 200 Financial Management 3 CH

EDA 311 Human Resources Management 3 CH

<p>This course is designed to provide basic awareness and understanding of Human Resource Management concepts, theories and practices within organizations, including roles of both line managers and HRM specialists in designing and implementing effective HRM policies and practices. Further strengthen students’ understanding about contemporary HRM philosophies and challenges so that they can help organizations build and maintain competitive advantage using high performance work practices. As attracting, selecting and motivating suitable talent for companies is emerging challenge, hence course addresses challenges of theory and practical aspects of subject matter. More specifically course examine human resource functions including job analysis, job descriptions, job specification, person specification, orientation, recruitment & selection, training & development, compensation management, performance management, job enrichment, job enlargement, employees engagement, unionization, Labor Relations & Collective Bargaining, employee separation and HRM in a global environment.</p>

MGT 400 International Business 3 CH

BBA 430 Internship 6 CH

MGT 208 Introduction to Business Risk Management 3 CH

MGT 105 Introduction to Statistics (formerly General Statistics) 3 CH

ECO 200 Macroeconomics 3 CH

ACC 105 Managerial Accounting 3 CH

ECO 100 Microeconomics 3 CH

MGT 305 Negotiation Skills 3 CH

MGT 205 Organizational Behavior 3 CH

ACC 100 Principles of Accounting 3 CH

MGT 100 Principles of Management 3 CH

MKT 200 Principles of Marketing 3 CH

MGT 300 Production and Operations Management 3 CH

Project Management 3 CH

MGT 318 Startup Management and Growth Strategies 3 CH

MGT 405 Strategic Management 3 CH

MGT 302 Sustainable Business Practices in the GCC and MENA Region (formerly Business Practice in UAE and GCC) 3 CH

College Mathematics and Science Courses

Concentration Courses

MKT 202 Consumer Behavior 3 CH

MKT 302 Digital Marketing (formerly Marketing in the Digital Environment) 3 CH

MKT 305 Integrated Marketing Communications 3 CH

MKT 408 Marketing Insights and Analytics 3 CH

MKT 404 Special Topics in Marketing 3 CH

MKT 406 Sustainability and Responsible Marketing 3 CH

Cybersecurity Engineering Core Courses

Mechatronics Engineering Core Courses

Engineering Core Courses

Free Electives Courses

NA Free Elective 6 CH

Thesis

Electives

Comprehensive Exam

Dissertation

Research Seminar

Basic Health Science Courses

College Core Courses

Clinical Placement Courses

Semester by semester

Study Plan

Year 1 30 credit hours

Semester 1 15 CH

Code	Course	CH
—	The Natural Science or Mathematics General Education	3
—	Language and Communication Studies General Education	3
—	University Core Requirements General Education	3
—	UAE Studies General Education	3
MGT 100	Principles of Management Core Business	3

Semester 2 15 CH

Code	Course	CH
—	Language and Communication Studies General Education	3
—	University Core Requirements General Education	3
ECO 100	Microeconomics Core Business	3
—	General Statistics Core Business	3
ACC 100	Principles of Accounting Core Business	3

Year 2 36 credit hours

Semester 3 18 CH

Code	Course	CH
—	Social Sciences or Behavioral Sciences General Education	3
—	Languages and Communication Studies General Education	3
MKT 200	Principles of Marketing Core Business	3
MGT 207	Business Statistics & Quantitative Analysis Core Business	3
MGT 205	Organizational Behavior Core Business	3
ACC 105	Managerial Accounting Core Business	3

Semester 4 18 CH

Code	Course	CH
—	Islamic Studies General Education	3
—	The Humanities or Arts General Education	3
MGT 206	Business Technology Management Core Business	3
FIN 200	Financial Management Core Business	3
ECO 200	Macroeconomics Core Business	3
MGT 316	Business Intelligence & Analytics Core Business	3

Year 3 36 credit hours

Semester 5 18 CH

Code	Course	CH
MGT 300	Production and Operations Management Core Business	3
MGT 208	Introduction to Business Risk Management Core Business	3
—	Sustainable Business Practices in the GCC and MENA Region Core Business	3
MGT 305	Negotiation Skills Core Business	3
MKT 202	Consumer Behavior Specialization	3
EDA 311	Human Resource Management Core Business	3

Semester 6 18 CH

Code	Course	CH
MGT 301	Business Law Core Business	3
MGT 318	Startup Management and Growth Strategies Core Business	3
—	Project Management Core Business	3
—	Digital Marketing Specialization	3
MKT 305	Integrated Marketing Communication Specialization	3
—	Free Electives Free Elective	3

Year 4 24 credit hours

Semester 7 12 CH

Code	Course	CH
MGT 400	International Business Core Business	3
MKT 408	Marketing Insights and Analytics Specialization	3
MKT 404	Special Topics in Marketing Specialization	3
—	Free Electives Free Elective	3

Semester 8 12 CH

Code	Course	CH
BBA 430	Internship Core Business	6
MGT 405	Strategic Management Core Business	3
MKT 406	Sustainability and Responsible Marketing Specialization	3

Total: 126 credit hours

What we aim for

Program Goals

Provide quality and accredited undergraduate business degree programs in the areas of business studies and practices.
Offer preferred and career oriented undergraduate business curriculum with specialized coursework and practical application to meet national and international job market demand.
Prepare students to become professionals in their chosen fields with the skills needed to meet the demands of a dynamic business environment regionally and internationally.
Develop critical thinking and reasoning skills to evaluate information, solve problems, and make sound decisions.

What you will learn

Program Learning Outcomes

Acquire knowledge about the fundamental concepts, principles and theories in the specialization.
Develop interpersonal and leadership skills relevant to their career paths.
Analyze and interpret specialized data and information to make rational business decisions.
Apply innovative and advanced approaches to evaluate national and international business environment.
Demonstrate practical skills of various business disciplines.

Requirements

Program Requirements

Graduation Requirements

For undergraduate degree completion, undergraduate students must satisfy the following requirements:

- Earn a minimum CGPA of 2.00 on a scale of 4.00.
- Successfully complete all courses as described in the study plan.
- The Degree Completion requirements must be met within the timeframe of the program.
- Transfer students must successfully earn a minimum of 50% of the course credits for the program at AUE.

Admission Requirements

When can I join?

Three intakes every year

Students can join at the beginning of any semester.

Intake 01

September

Fall Semester

Intake 02

January

Spring Semester

Intake 03

May

Summer Semester

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Bachelor of Business Administration in E-Commerce & Marketing

About the Program

126 Credit Hours

4 Years

English

51,500 AED/Yearly

Accreditations

Dr. Ilija Stojanovic

Program Structure

Courses & Descriptions

Study Plan

Program Goals

Program Learning Outcomes

Program Requirements

Graduation Requirements

Admission Requirements

Three intakes every year

Fall Semester

Spring Semester

Summer Semester

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